FAQ

What is Parsnip and how does it work? Here are some of the questions we get most often.

How does it work?

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To begin requesting and receiving matches, just sign up! Based on the details you share about your desired partnerships, we’ll start matching you with suitable brands. Plus, if you choose to display your logo on our site, other users will also have the opportunity to initiate a conversation with you about potential collaboration!

How much does it cost?

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Parsnip is currently in free Beta, and yes, we mean it! All your matches and double opt-in partner introductions are completely free. We’ll be transparent as we move toward monetizing our platform, and of course, our current Beta users will be the first to know when we introduce paid services or tier-based pricing. We also anticipate always offering a free version.

Why are Parsnip Matches double opt-in only?

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We strongly believe that double opt-in is the most effective approach for making introductions. We've all experienced the scenario where a well-meaning friend offered our time without consulting us first, leaving us obligated to attend a coffee meeting we didn’t want to fit into our schedules. That won’t happen at Parsnip. All matches are founded on mutual interest, ensuring that your connection has a genuine opportunity to develop into something remarkable.

Is Parsnip just for co‑marketing?

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Not at all! Our Beta users encompass a diverse range of businesses, including food and beverage brands, clothing and lifestyle companies, professional service providers, and distribution partners. While we’re focused on developing a platform that adds value for our users, we’re also receiving feedback from our Beta cohort expressing a desire for assistance in getting onto retail shelves or connecting with one another for advice. Parsnip will continue to evolve, but it was created with the understanding that expanding your business is simpler with the right partners.

Where did the name come from?

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Sally experienced a spark of inspiration on her yoga mat. Parsnip is an often-overlooked root vegetable that also echoes the word "partnership." We chose to embrace this name, understanding that we can always change it in the future. For now, our users seem to appreciate it!